Investments, advisory, and incubation across digital media, experiential, talent-driven brands, and consumer.
Pii is an ambidextrous family office — part VC, part private equity, part advisor, and, when the moment calls for it, a venture studio. Whatever the mode, we lead with the same instinct — to be of service.
We’re behind a portfolio of media, brands, and real assets, pairing patient capital with hands-on operating experience — sourcing, structuring, and scaling alongside the founders, owners, and talent doing undeniable work in their vertical.
Built over twenty years in music, media, and live entertainment, the approach is simple: invest with conviction, advise with rigorous candor, and incubate what doesn’t yet exist. Long-term ownership over quick exits. Craft over volume.
Capital into founders and companies we believe in — from first checks through growth. We take meaningful positions and stay close.
Operating counsel to founders and owners across M&A, deal structuring, go-to-market, and talent strategy — the work of actually building a company.
Building ventures from thesis to launch, frequently shoulder-to-shoulder with founders and talent. Where we see a gap, we create the company to fill it.